Tour—Campaigns

Boost your campaign response rate

Use print, web, and email to maximise the response rate to your campaign. Increasing the number of touch points with your customer increases the impact of your campaign.

We can either do everything for you, or you can do it yourself. See the Campaign Accelerator and Email Blaster products if you want us or one of our partners to run your campaign for you.

Use Industry standard tools

Use industry standard tools like Adobe CS3 to build print, web, and email campaign collateral.

Take advantage of Adobe CS3 to share design collateral across campaign elements. Have your print, web, and email campaign elements share a consistent message and branding.

Automatic data binding

For web campaigns, no programming is required to achieve automatic load and save of customer responses to the HitList database, just create your website using HitList's convention for naming fields, load it into HitList, and HitList will automatically populate fields, as well as store contact responses back to the database.

This means that any web designer who knows how to build a website now knows how to build HitList web campaigns.

As well as basic contact details like name, address, and phone, other details like marketing profile information and permission marketing choices may be stored.

One-to-one

Customise web and email campaign elements using powerful scripting capabilities built right into HitList.

Use personal information and marketing categories to create a personalised experience for campaign respondents.

Templates

Reuse web and email elements by storing them as a template. Make elements of a template configurable on a per-campaign basis to minimise the effort required to launch similar campaigns. For example, a property industry template might configure the property image, name, address, and description points as configurable.

Measure campaign responses

Access live campaign results, and gain a deep understanding of who is responding to your campaign. View a pie chart for every demographic category collected in the campaign, or by which your customer base has been profiled.

See the geographical areas where campaign responses are coming from.

View a cumulative response report of your campaign. Understand if the response rate is increasing or decreasing. Use this information to determine if more effort needs to be spent promoting the campaign, through a range of means such as billboards, TV, radio, Google adwords, further print and email, or blogs.

Opt-ins and opt-outs

HitList lets you make sure you're only including those people who haven't opted out of receiving your marketing message.

As part of selecting the candidates for a campaign, quickly view who has opted in or out of the services that your business offers.

Easily exclude inappropriate contacts from a campaign, increasing the focus of the campaign and helping to drive up the response rate and reduce wasted marketing costs. If someone has opted out, chances are that they're not going to be open to your marketing message anyway.

High precision targeting

HitList provides all of the tools that you need to select with accuracy those people to receive your campaign. Quickly see the count of people chosen by your campaign criteria, as well as a geographical breakdown and permission marketing breakdown.